Philanthropy & Community

For over half a century, we — our associates, the company, our foundation — have been promoting sustainable change by sharing what we know, volunteering our time and giving generously to the global communities we serve.



Established by New Balance owners Jim and Anne Davis in 1981, the New Balance Foundation has worked to develop relationships with organizations and initiatives that are helping build healthier, stronger communities – with a specific focus on the prevention of childhood obesity.

The foundation has grown considerably over the years, with our annual grants increasing from $30,000 in 1981 to $6.1 million in 2013 for a total of more than $60 million in grants to date. These grants help create high-impact, sustainable relationships aimed at promoting healthy lifestyles, children's fitness and the overall improvement of the communities in which we live and work. To

aid our fight against childhood obesity, we use a holistic approach that includes investments in research, treatment and prevention. We work with organizations that engage children and their families through physical activity and nutrition education.

The New Balance Foundation distributed approximately $6.6 million in 2014. Please visit to learn more.

Watch Video Highlighting our Work

Cause Marketing

Through sponsorship and cooperative marketing, we help deserving organizations big and small raise awareness and funds for their causes.

Since 1989, New Balance has worked with Susan G. Komen
for the Cure® in the fight to eradicate breast cancer

From January 1, 2013 through December 31, 2014, New Balance contributed 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen®, with a guaranteed minimum donation of $500,000 each year in support of

their mission of finding a cure for breast cancer. For more information, please visit

In 2013, we donated $1.75M to Susan G. Komen from sales of the Lace Up for the Cure® Collection.

Learn more about Lace Up for the Cure®

In 2014, New Balance, Inc. and the New Balance Foundation
launched NB SparkStart – a global initiative to improve the health, well-being
and self-esteem of children through movement.

Whether it’s a love for jumping, running, soccer, or riding a bike, we believe that children who find their spark – how they love to move – stay active for a lifetime. Through grants, global volunteerism, associate engagement, NB athlete involvement, product donations, retail events and consumer engagement, NB SparkStart will inspire children around the world to discover and nurture their movement spark.

Learn more about NB SparkStart

Community Involvement

New Balance cultivates a culture of giving and volunteering among our associates. We provide opportunities to increase participation in their communities during and outside of work hours. Our associate volunteer and charitable donation matching programs are designed to reinforce and encourage our culture of giving back.

Since 1989, New Balance has worked with Susan G. Komen
for the Cure® in the fight to eradicate breast cancer

New Balance also supports a number of other associate giving programs:

DOLLARS-FOR-DOERS allows associates who volunteer on their own time to earn a cash donation to the organization. The more time spent volunteering, the greater the donation provided by NB.

CORPORATE MATCH doubles associates’ charitable donations to organizations and causes. Each associate is entitled to $500 worth of matching funds annually.

HOLIDAY AND CHARITY DRIVES help meet local needs in any community where associates wish to organize a fundraising event. These have included clothing & shoe drives, bake sales for a food pantry, Toys for Tots, and food for local children’s organizations.

New Balance’s bike share system launched in July 2011
in collaboration with the city of Boston.

With 140 stations and more than 1300 bikes around the metro Boston area, New Balance Hubway is a program under former Boston Mayor Thomas M. Menino's nationally recognized Boston Bikes initiatives to make Boston one of the world's premiere cycling cities.

Hubway includes a state-of-the-art, third generation, solar powered automated system to track usage. New Balance is proud to work with the City of Boston to help promote physical fitness and alternative transportation.

Learn more about Hubway

New Balance Foundation is a proud sponsor of the
American Red Cross Disaster Responder Program.

An annual donation in the amount of $250,000 helps ensure that the Red Cross can be on the scene of a disaster at a moment’s notice.


An exploration of our history. A blueprint for our future.
Since its inception, New Balance has worked to give back to the communities in which we operate and create an environment that our associates value. Learn how New Balance is moving people forward today and what you can do to get involved.

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