Demostrando un liderazgo responsable, construimos una marca global de la cual deportistas de todo el mundo están orgullosos de llevar y de la cual sus asociados constituyen comunidades dispuestas a acogerla.
Nos enorgullece presentar nuestro informe de Liderazgo Responsable New Balance. El informe completo da una visión de nuestras iniciativas globales, de nuestros esfuerzos sociales, así como de la cadena de proveedores y comunidades.
Desde 1906, y más aún desde el lanzamiento de nuestro primer par de zapatillas running en 1938, New Balance ha estado comprometido con mover al mundo físico, emocional e intelectualmente. Actualmente, contamos con más de 5.000 asociados en todo el mundo y nuestros productos New Balance están presentes en más de 120 países. Nuestra responsabilidad y liderazgo global se fundamentan en nuestra empresa –y en nuestros asociados – y se traduce en un mayor aporte, en una evolución con el medioambiente y en otorgar el apoyo y la promoción necesaria que nos permita actuar como catalizadores y entrenadores.
“Con este intento de promocionar nuestros esfuerzos de liderazgo responsable, compartimos contigo el largo viaje que nos ha llevado hasta la posición que hoy ocupamos. Disfruta conociendo nuestra historia y planifica con nosotros nuestro futuro. Lo primero y más importante, es que este informe ha sido elaborado para ti. Únete a nosotros para evolucionar con el mundo”
Jim y Anne Davis
Productos e instalaciones sostenibles para el medioambiente. Causar el mínimo impacto en los recursos no renovables, luchar por y para alcanzar un desperdicio cero en todo lo que hacemos y creamos, y estudiar los impactos que causan nuestros productos y actividades sobre el ciclo de la vida.
Invertir en la gente. Crear un ambiente de trabajo sano y seguro que fomente el aprendizaje y la evolución, prácticas empresariales y avances sostenibles, operar con integridad y humanidad y contribuir a la salud y bienestar de nuestros clientes y comunidades.
Nuestra comunidad & humanitarismo. Evolucionando hacia un cambio sostenible a través de las aportaciones, donaciones y voluntariados en las comunidades globales a las que servimos.
Una introducción a la Declaración de Liderazgo Responsable de New Balance.
With this, our first effort to publicly showcase our Responsible Leadership efforts, we share with you our 106-year journey that has brought us to where we are today.
At New Balance, we are proud of our unique history. Although we have not previously told our story publicly, it is well known within our walls. We use our past to guide our future, while always striving to retain our family values and cherished culture. Like most brands, New Balance has experienced many highs and lows, but it has always been our personal mission to steward the company with the values that have inspired our culture.
You'll see that, throughout our long journey, we chose to adhere to our roots by doing things differently. We maintained "the New Balance way." When others said it couldn't be done, we prevailed with width sizing for better running performance and domestic manufacturing for quick response to customers and commitment to American workers through sustainable employment. As we grew, we found it equally important to thank and support those who made it possible, our communities. Our success allowed us to establish the New Balance Foundation in 1981, and we continue to lead and serve local communities through corporate outreach and foundation grants, associate volunteerism and product donation.
The evolution of New Balance and its family of brands has run a course of steady, sustained growth in a low key, quiet manner. We are proud of the less-traveled road we have taken, finding inspiration in our teammates and being humbled by our accomplishments. Today our associates want to tell the New Balance story. We understand how important this is to our vitality, for team building and for consumer knowledge and decision making. Our story, the New Balance story, encompasses our prevailing values and doing well while moving forward. We are proud of how entrepreneurial our company still feels, even after reaching $2 billion in global sales for 2011. But we are also proud that this foundation of doing well and doing good is part of the unchanging core and future vision of New Balance.
To both our new and longtime associates, enjoy this exploration of our history and blueprint for the future. First and foremost, this report was developed for you. To our partners who help make and sell our products, the communities who host our associates, and all who touch and enjoy our products, we offer you a deeper look at New Balance values in action. To all, we invite you to join us in moving the world.
Beginning with our founding, New Balance has followed its own path. We don't presume that the usual ways of doing things are best. Instead of making quarterly decisions, we make long-term choices that will sustain our business and keep us on the road to success. In an era of IPOs and mergers to be the biggest, we have not only maintained our 100+ year-old tradition of being private and family owned, but we have achieved global growth and success on our terms. We also maintain a deep-seeded relationship with our communities and have a history of volunteerism and philanthropy with the areas that proudly support us.
The innovation of our teams and products, in combination with our values, behaviors and foundation of responsible leadership is the reason we've grown, even through difficult economic times. We know associates are our greatest asset and they are driven to achieve. We are fully committed to development and growth in our offices, factories and retail locations.
Doing things our way is the only way we know and continuing to support U.S. domestic manufacturing is just one important example of our alternative path. While we could have chosen to abandon U.S. manufacturing and move all production overseas we have made a commitment to local manufacturing and our factory associates because we see the long-term impact on a daily basis. The people crafting shoes in our own factories have an average tenure of 8.4 years, twice the 2010 U.S. factory average. We even have some third-generation associates in our factories. We're proud of our team's commitment to lean manufacturing and continuous improvement. Their work allows us to leverage our proximity to the U.S. retailer and U.S. consumer to provide faster replenishment and delivery.
Many have asked recently, how do we improve the viability of U.S. manufacturing? Our strategy has always been to make long-term investments. For example, in the U.S., we invest in training our associates and improving our facilities. We invest millions of dollars in local suppliers and the community. We support the jobs of our 1,300 workers in our factories and we also positively impact 38 domestic suppliers and their more than 5,000 employees. It is not easy, but we make it a corporate priority because we ultimately benefit from increased innovation, cascading learnings across our facilities and by being the only major company who can provide our retailers and consumers with athletic footwear made in USA and Flimby, UK.
Going forward, we have much work to do. Although many of our Responsible Leadership efforts are at the forefront of our industry, there are other areas, where our peers lead the way and we can learn from them. In the past, we tended to tackle industry challenges alone. We are now participating in progressive industry collaborations, and in every case, we are there to learn from committed members and to share what we do well. We have not communicated to all our important stakeholders, and this report is an important milestone to improve that dialogue. Finally, we are aggressively working on our Responsible Leadership metrics and systems. We look forward to sharing more with you on that in future updates.
Business is a powerful force for social change and a reason to thank those who help us succeed. As we all move forward, it is the role of Responsible Leadership to lead the way.